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5 Professional Staging Tips
Image is everything in real estate marketing. Are you showcasing your work in the best light? We get it. If you’re like most builders and architects, there doesn’t ever seem to a be a convenient time to take photos of you work, let alone professionally stage them. Here’s five staging tips to save time and effort. You and your team deserve to be known by your best work. It’s time to showcase it.
1. Put your effort where it counts
If you have limited time or budget, focus your staging effort on rooms that typically influence the
buying decision: the living room, kitchen, and master bedroom. Don’t spread your effort across several
rooms. Instead, focus all your effort on the important rooms. Less important rooms for staging include
guest rooms, bathrooms, and children’s bedrooms. The number of rooms you stage depends on the
overall condition of the home, market competition, and listing price. Leaving some rooms un-staged
also gives potential buyers the freedom to imagine their lives in the space.
2. De-personalize and de-clutter
You want potential buyers to imagine the space as their own future home, so it’s important to have a
fairly simple canvas. Remove personal photos, fridge decorations, clear personal items off counters
and vanities to help buyers connect with the property. You should also declutter to make the space
look bigger. Don’t be afraid to get down to the basics in terms of furniture and decoration. Clear out
closets as much as possible so visitors can judge their storage capacity. Use neutral tones in the bathrooms
and bedrooms to create a welcoming atmosphere no matter the audience.
3. Clean and repair
Staging isn’t just about what a home looks like, it’s also about the sounds, smells, and finishing textures. Take spring cleaning to the next level and make sure your home shines by taking on often neglected tasks such as dusting window blinds, washing baseboards, and cleaning the inside of your fridge. Remove nicks and scuff marks from walls and touch up paint where necessary. Deodorize your home before welcoming visitors and decorate with comfortable furnishings to appeal to the buyer’s other senses.
4. Focus on freshness and light
Avoid over decorating your home and focus on using a few vibrant and healthy plants and flowers to add life to a space.
Even fake plants go a long way towards improving the atmosphere. Let as much light shine into each room by opening blinds and turning on lights for showings. This makes rooms seem bigger AND more welcoming to prospective buyers. In some cases, you may need to invest in more modern lighting fixtures to avoid your home feeling dated. LED is your best option for mimicking the warmth of natural light.
5. First impressions are key
Don’t forget to stage the outside of your home to entice drive-by potential buyers. Ensure the outside
of your home is well lit after dark and clean your front stoop. Remove seasonal decorations and add
welcoming touches like a doormat and outdoor plant. If your front door is looking a bit worn, give it a
fresh coat of paint and replace the hardware to make it look just like new.
Use these tips to take your real estate staging to the next level and save time and money by focusing on the
most essential strategies. But what happens when your property is not constructed yet, you have occupied
units, or your prospect is unable to visit?
A virtual leasing centre using digitally rendered or photographed virtual tours allows you to remotely tour your
prospect through any unit in your portfolio without ever leaving your office.
Book a consultation today and showcase your real estate in the best light!